I had an epiphanic moment on my way home from a meeting today - you can't make people care. It is not an earth shattering revelation, but one that I have not pondered before.
I have always been very conscientious with my work habits. It doesn't matter to me whether I am being paid for the work or not; I still feel a sense of responsibility and pride in the work that I do. In a word (or two) I Care. Now, I know I am not the most organized person in the world; I don't have a penchant for facts and figures. I try to work around my deficits and accentuate the skills that I do have. I do it all because I care about the work that I do.
Many people seem to blow off work that they aren't getting paid to do. I don't understand this at all. Why take on a responsibility that you have no passion for? Volunteer work is in a class all by itself. The rewards are few and the hours can be grueling. You have to care about the organization you are working for, or your efforts will surely fall flat.
Not everyone who says they are going to do something is actually going to follow through. It is hard to discern who is actually going to go the distance. This is an unfortunate fact of life. Not everyone cares and there is nothing you can do to make them.